Casting Call: Breast Cancer Awareness Campaign

We are currently casting women with direct experience of breast cancer to participate in a meaningful awareness campaign for a well-known high street fashion brand.

No previous modelling or media experience is required—only a willingness to share your story and to take part in a professional photoshoot. This campaign will spotlight products specifically designed for post-surgery comfort and confidence, including post-surgery bras, breast form prosthesis bras, sleepwear, and more.

Within the casting form, you will be able to indicate which items you would feel most comfortable wearing.

About the Campaign:

EDUCATE – RAISE AWARENESS – PROMOTE PREVENTION

This campaign is proud to support breast cancer charities around the world.
Our goals include:

  • Raising awareness of the early signs and symptoms of breast cancer

  • Providing access to affordable, practical, and essential post-surgery clothing and breast forms

  • Donating to vital research and offering support to women throughout their breast cancer journey

  • Shoot Details:

  • Date: Monday, 14th July

  • Location: Manchester

  • Compensation: £1,500 for participation

  • Support: Travel expenses and overnight accommodation (prior to the shoot) will be covered

Images from the campaign may appear in-store, online, in press outlets, and across other brand platforms. Further details on image usage will be shared if you are shortlisted.

If you’re interested in being part of this powerful and supportive initiative, please complete our secure online casting form by clicking the button below.

We thank you warmly for considering being involved in this campaign. Your voice and story can help educate, empower, and inspire many.

*This year they are donating over £1 million to cancer charities across Europe and the US – such as the Irish Cancer Society, Breast Cancer Now, AECC, AIRC, Think Pink, Living Beyond Breast Cancer and Institut Gustav Roussy (exact charities and amounts still TBC). This donation will help to fund vital research, awareness and support services for people affected by cancer, and their families, when they need it most. 

In addition to this, and similar to 2024 they’’ll be encouraging their retail colleague to fundraise in stores with a target of a further £1m – this will bring the total to over £6m for charities since they started this campaign in 2021.